With More than 9,000 Events & public expositions being held each year choosing the right one can be daunting task.
The difficulty of making those choices may be one reason why some companies do not exhibit at all. Making the wrong choice can be costly mistake.Yet there are many sources that can provide the information you need to be most productive for your company & yield the greatest return on your company exhibit investment. To determine if your company should exhibit in a particular trade event or public event, you need to obtain answers to two questions:
- Will the people you want to reach be there?
- Will the event management be an effective matchmaker?
A key source for the answers is the event management itself. But you can also get valuable input from exhibitors, attendees, industry associations, publications, and suppliers, such as installation and dismantle companies or service contractors.
Why do you want to exhibit?
Before talking with any of those sources, clarify your exhibit goals. Most exhibitors aim either to make sales at the event or to gather leads for post-event follow-up. If one of those is your goal, you might need to reach purchasing agents, specifies, users-or all of the above. But in your market, it might be more important to reach the presidents of small companies. Or you may want to recruit dealers, distributors, or manufacturers' representatives. Once you have your own objective in focus, you're ready to find out if a given event will help you meet that objective.
These are the questions that you should ask:
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Opt-In Email List Resources
This directory of providers of opt-in e-mail addresses is provided as a public service for internet marketers. I created this alphabetical list because I couldn't find a central resource anywhere online listing all the providers of optin email lists.
Please send me an email (through our contact form here) if you know of another resource for opt-in email lists, or if the information here is incorrect or needs to be updated on a particular company. I try to keep this page updated regularly. The comments are mine (Jere Matlock) and are based on my experiences with the list providers in trying to locate for one of my clients an opt-in email list of Certified Public Accountants (CPAs) who own their own businesses.
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Use this form to find an optin email list for your geographical area in the USA:
Opt-In Email Definitions:
CPA: (Used in this document to mean Certified Public Accountant - I was looking for a list of Certified Public Accountants or CPAs)
CPA: Note: There's another definition of CPA, which means "Cost Per Acquisition" -- which is a method of paying for emails sent out based on results, the "Cost Per Acquisition" of a client or sale for you. How that works: A company agrees to send out x number of emails for you, and you then pay them based on a rate of $X per customer you get or sale you make. There are very few email list brokers will allow you to pay on a CPA basis. Most of them want you to buy their lists on a "CPM" basis.
CPM: means Cost Per M (where M = one thousand) emails, and that's what list brokers will usually try to sell you. For example, sending out 100,000 emails at a CPM of $40/M would cost you $4,000. On a CPM basis they get paid for sending out emails on your behalf, whether or not you make any sales from those emails.
CPC: means Cost Per Clickthrough. When the email goes out, it will have a link for people to click -- some webpage for them to visit to get more info or to sign up or whatever. For a mailing sent out on a CPC basis, you pay for every clickthrough to that target URL, whether they buy anything or not.
SPAM: is basically any email that is sent out to anyone who hasn't agreed to receive email from that source. Those buying, selling, renting and using opt-in email lists walk a fine line between valid and welcome promotion and illegal and unwanted "spam". For example, when you sign up for a domain name at Network Solutions, you hastily click through a "terms and conditions" page that gives them the right to market to your email address indefinitely, and to sell that email address to others. You've "opted-in" to the lists of spammers - whoever can pay for the list from Network Solutions. In my opinion, email you receive based on that "agreement" is most likely going to be spam.
Anti-spam: We at Words in a Row are of the anti-spam persuasion, which is one reason we provide this list of vendors of opt-in email lists. Contradictory as that may seem (we've been blasted by anti-spammers for participating at all in this industry) our reasoning is this: We want marketers to be able to locate lists that ARE opt-in, so that they aren't tempted by and don't ever buy email addresses harvested from websites by robots or in some other way gathered without permission.
To help block spam from reaching your own inbox, there are several tools you can use: iHateSpam is a good anti-spam tool. At $19.95 it is affordable and does a good job of setting up advanced filters so you never see 95% of spam aimed at you. Its filtering system is sophisticated. Another good shareware tool is MailWasher from FireTrust - we bought the Mailwasher Pro version of this program for $30 and find it has really helped cut the flow of spam (note our link to it is an affiliate link).
The Spam Assassin program, set up and functioning on my server, has made the most difference for me personally with regard to spam. I have it set with a high threshhold, so that something REALLY has to be spam before Spam Assasin catches it. Even so, about 98% of the spam directed to me is now being caught and filtered by this program. A few spams still get through, but I have found that if you set the Spam Assassin threshhold too low, it will catch all HTML formatted newsletters and other emails you want to get and filter them out--not good. Overall, though, I have found it to be the anti-spam solution I have been looking for, and many of my web hosting clients have said similar things about how good a job it does at filtering spam. It is also easier to USE than any other anti-spam programs. Spam stopped being an issue for me when I started using Spam Assassin.
Notes & opinions about opt-in email lists: On a CPA basis, they only get paid when you make sales or get a prospect, so the risk is split - it becomes a kind of a partnership. Some companies will drop their CPM rate drastically if you offer some CPA or CPC incentive as part of the deal. They do have hard costs associated with sending out an emailing for you, so it makes sense that they want at least to have their costs covered.
What this means to you is that you should ASK and try to negotiate a CPA or CPC deal as part of a reduced rate on CPM emailings. Figure out how much commission you can afford to pay for a new customer or what percentage you can pay on each sale, and offer that as a CPA deal.
Personal note: In the days before email, I used to sell mailing lists for a small mailing list brokerage company that owned a couple of its own lists, but mainly relied on the services of brokers to fill requests from its customers.
So here's a word of warning about mailing lists (including email mailing lists) from one who has been there and done that:
Make very, very sure that you actually get what you order.
Brokers, especially, tend to think that whatever they have that is SIMILAR to what you want, IS what you want. They have even been known to fudge the way they write up sales contracts to reflect what you want, not what they have. So make sure you find out exactly where the names came from, how old they are, how current they are, how names are taken off the list, and what sort of guarantee they come with. Make sure that exactly what you order is specifically stated on the contract. Hope for the best, but have a plan in case you get the worst possible result - no result at all from the mailing.
I'm not an attorney, but I offer this advice based on many years of experience in and around the area of direct mail and email lists:
Always pay by credit card--that way you have recourse through your credit card company if you feel you have been cheated. If a company will not take a credit card as payment, it is one reason not to do business with them--they are making it harder for you to get a refund if you believe at some point down the line that you deserve one.
If you believe you have a valid complaint against a company that has sent out email or direct mail for you, take the direct approach to resolving any service problem:
Speak to the salesman from whom you bought the service, then his manager and then the delivery personnel, then start climbing their organization heirarchy until the problem is resolved. Always take good notes during those telephone calls. Send letters documenting any agreements reached to resolve the problem, and send copies to the top brass of the organization so they know there is (or was) a problem and can see it is handled. Typically those lower down in an organization will try to hide any service problems from their own top brass, so the executives may not have any idea there is a problem until they receive your certified letter.
If no joy from that approach, then the top brass IS the problem and you should start contacting the Better Business Bureau--BBB Online Dispute Resolution--and other trade organizations. Although you'd think the Direct Marketing Association--DMA--would be helpful, in my experience they probably will not be much help. They are a trade organization organized to support mailing companies, not consumers.
Business dispute resolution is a good way to go if it gets to the point where you feel that you've reached a dead end. Dispute resolution is ALWAYS less expensive than getting the attorneys involved.
If you get ripped off by any of these mailing list companies, don't forget that you have a voice - use it to warn others: Ripoff Report is a useful place to investigate anyone trying to do business with you, and to report anyone who has ripped you off. Where I've found such reports against companies listed on this site, I have added them below. Don't believe everything you read at RipoffReport -- anyone can file a complaint, whether customer or not. No proof is required when making these complaints.
As a last resort contact the state Attorney General where the offending company is registered to do business, or your own attorney if you feel you have a viable cause of action. In my experience, the odds are that it will cost more than it is worth to pursue legal action.
Real two-way communication, where both parties actually sit still and listen to each other, is a tremendous solvent. In my experience, it will resolve almost any business dispute.
That said--some sales offers just don't work and it is not always the fault of the mailing list company. So be prepared to use different parts of the same list to test your offers so you can find one offer that works well for you. To see how this has been done for about 85 years, read the classic book, Scientific Advertising by Claude C. Hopkins. The book is usually available through Amazon, and you can sometimes find it through Powells Used Book Store, or aLibris (both of those are great online bookstores).
Also be aware that most of these companies have a $1000.00 minimum order.
This page was last updated on 2008-08-27.
Best of luck to you --
Jere Matlock
Please note well: We no longer offer list brokerage services--this page is maintained for our own reference and available to the general public as a courtesy only. Please do not send requests for us to locate specific lists for you--instead use this directory to contact the companies listed and do your own research needed to find what you seek.
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Optin Email List Providers
1000Lists.com.
Mark McClendon is the president of "1000 Lists", a mailing list and opt in email list brokerage firm. Mark says he has years of experience sourcing email lists from NextMark, mIn, SRDS, etc. (Added 2006)
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1-800communications.com.
Evan Greenberg is the senior media buyer with 1-800communications.com. They own several auto lead generation sites and are looking for new partners to help them generate leads. They have the ability to work on a CPA, CPC or CPM basis. If you are looking to broker your own list of opt-in email names, contact Evan. (added 10/29/02)
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1TouchMarketing.
Francesca Bon is Director of Special Accounts with 1Touch Marketing. Here's the blurb she sent me:
We are a dominant leader in opt-in self reported data. As compiler and aggregator of this data, we have the unique ability to target US and International Consumers and Businesses utilizing over 750 lifestyle selects or SIC segmentations. Our products and services include:
E-mail lists and deployment
Lead Generation
Banner and Pop-up advertising programs
Co-Reg program
Postal lists
Video-Stream e-mail
TEXT Messaging & SMS
E-mail Append
The founders of our firm, Dan Lansman and Anthony Bumbaca were former Sr. VPs with Equifax. With over 80 million e-mail records and 120 million postal files (not including B2B or International) our data is one of the most hygienic and largest databases in the marketplace today.
Contact info:
ph: 561.544.2656 | Direct Line
fx: 561.892.2618
123 NW 13 Street, Suite 212
Boca Raton, FL 33432
(added 04/10/2007)
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24/7 Media
This company says it has the largest global permission-based email database in existence. They have 260 categories to choose from, but they don't have the list of such categories on their website. Here's a spreadsheet showing the lists managed by 24/7, which Amy Gosman sent me.
Contact Info:
Senior List Manager - Amy Gosman 212-231-7197
Brokered email lists - Matt McFee 212-231-7100
Their address is 1250 Broadway, NY, NY 10001
I found it difficult to actually achieve communication with anyone there -- all I got was referrals to other people and voice mail boxes saying people were off doing other projects. Good luck.
They mainly have consumer-related lists, by interest groups. Their only business to business list was the TigerDirect (Computer catalog and website retailer) list. They didn't have a list of CPAs.
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Aboutlists.com
Nice snail-mail list selection features that can give you a count of what they have in moments. Call them at 877-792-1116 for info on their opt-in email lists.
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Ad-site.com
Quoting from their site: "We guarantee our lists to be 100% Spam Free! How do we accomplish this? By partnering up with a large media company who maintains over 20,000 websites. Those websites combined, receive over 80 Million visitors monthly. They conduct regular surveys on those websites to generate and maintain the list we offer. Our lists are double opt-in and permission based, NOT unsolicited spam email."
Contact info:
5201 Kingston Pike, Suite 6230
Knoxville, TN 37919
Phone: 615.469.2272
Fax: 615.469.2354
Email: sales@ad-site.com
This company has complaints at RipoffReport.com
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All Media Inc.
Here's the description of All Media sent to me by their salesman, David Lusk.
We are a list brokerage firm, specializing in snailmail, email, and telemarketing list procurement. We don't manage any email files inhouse, but as a broker I can get anything on the market. We are essentially comparable to travel agents for the direct response industry. That is, we search for and provide targetted lists (business or consumer) for no extra charge. We receive our commission from the various list owners for whom we supply orders.
Contact David by email at dlusk@allmediainc.com or call 469-467-9100 or fax 469-467-9110.
AllMedia Inc.
6900 Dallas Parkway, STE 750
Plano, TX 75024
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Acquirelists.net
Says they provide optin email lists and email appending service. That means they can take your opt-in email list and provide you with other information (snail mail, phone, etc.) about your list.
Contact email: Florence Haywood
Phone: 646-619-4865
Asked to be included on this page December 2007
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Atom Direct
Says they provide "optin only" email lists.
Phone: (732) 671-5855
Fax: (732) 796-0016
150 Cherry Tree Farm Road
Middletown, NJ 07748
Email: sales@atomdirect.com
Asked to be included on this page September 2007
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BlinkAds
Here's the description of BlinkAds provided by their representative, Tanya Alvarez.
We are online Advertising Agency that does email, custom coreg, contextual, and has an affiliate network.
Contact Information:
Tanya Alvarez
BlinkAds
P: (212) 254-3268
F: (646) 619-4170
36 E 23 St
Suite 5R
New York, NY 10010
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BMessages Inc
Is a direct marketing information services company offering targeted lists, insight and results. They own and maintain a database of segmented lists by interest area. They have double and triple optin lists of golfers, investors, and consumer/shoppers. Moe Mathews is an account rep:
Contact Information:
Moe Mathews
BMessages Inc.
11357 Nuckols Rd. Ste 111
Glen Allen, VA 23059
800.216.4227 Main
800.361.1785 Fax
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BuyLeadsEmail
Their webpage says: "Our Optin email safelists are 100% Optin and 100% legal to use. Your ad will reach only those prospects who have requested to be included in Optin safelists for people interested in new business opportunities, products and services."
Contact: Karen Sacks - info@buyleadsemail.com
122 W Washington St # 303
Ann Arbor, MI 48104
Karen asked to be included on this page April 2008.
In July 2008 I received a complaint against buyleadsemail.com from one of their customers.
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Come and Stay
This is another name for RelationServe / Omnipoint. RelationServe.com is now apparently the US office of Come and Stay. Not recommended.
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Conquest Media
Laura James of Conquest Media asked to include this information:
"Conquest Media is an interactive ad agency providing online media buying services as well as reliable opt-in email.
"Our main focus is online marketing through lead generation, email, search engines, site placement and pop-up advertisements. We work with marketers and publishers to identify and analyze their needs and provide strategic, results oriented marketing solutions. Whether your objective is to acquire new customers, retain valued existing ones, build brand awareness or increase revenues, Conquest Media will facilitate direct communications with any target audience.
"Conquest Media is able to deliver special promotional offers from emarketers, retailers, and manufacturers in solo email messages, popup/unders, banners and text links."
Contact:
Laura James
Conquest Media
Phone: 818-761-0621
conquestlj@sbcglobal.net
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CoverClicks
Coverclicks says they have over 20 million unique subscribers, and that they deliver over 100 million emails a month. They do CPA, CPM and CPC advertising.
Contact: Josh Blumenfeld
President, CoverClicks
Phone: 845-638-1347
Fax: 845-634-7531
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Data Champions
Data Champions sent me this blurb in 2006:
Data Champions is a leading provider of customized business lists and advanced data enhancement services. We provide industry specific opt-in Email databases that are custom built based on Employees, job titles, sales, SIC Codes, Geographic locations and various other parameters. We also provide data solutions like email appending, data appending, reverse appending, alternate contact appending, Data cleansing and Address validation.
We have the largest and the fastest growing opt-in Email database since our business records are sourced from Trade show attendee lists, new business registrations and various online directories apart from subscriptions from our Online portals, newsletters and surveys. Therefore our B2B Email append rates are between 70% and 95% and we have the capability to custom build prospect databases based on any specific target criteria. Our lists comes with complete business information and are suitable for multi-channel marketing campaigns.
Contact: Thomas Varghese
Phone: 281-657-6720
In Sept 2007 I received a complaint that Data Champions' lists are not all opt-in. A person who did not opt-in to their list sent me a complaint that Data Champions is selling his email address without his permission, and he isn't sure how they got it.
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The Data Suplier
Provide business, consumer, realtor and other lists. Lists of Accountsnts/CPAs, auto dealers, boat owners, Canadian lists, chiropractor lists, dentists, doctor and physician lists, hospitals, insurance lists, investor lists, MLM leads, mortgage cmopany lists, nursing home lists, teachers, UK lists and worldwide lists.
Contact: William Joanou
Phone: 888.930.3282
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Direct Media Interactive
Direct Media has been around for decades selling snail mail lists -- they are one of the largest regular mailing list providers in the world. They now sell opt-in email addresses as well. However, their website doesn't tell you which lists are available. You need to call them or contact them by email at lmay@directmedia.com - Larry May. You can also call Larry at 203-532-2546.
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Direct Web Advertising
Direct Web Advertising sent me this writeup in 2006:
We only provide 100% opt-in emails, are can-spam compliant and a member of the DMA.
DWA specializes in opt-in email marketing, direct mail, co-registration/lead generation and our patented 3D digital brochures. By successfully combining our understanding of multiple marketing channels, web-analytics, the latest advertising technologies and our clients goals, Direct Web Advertising is able to relieve you of the worries and pitfalls of this ever-changing medium and deliver the immediate results that our clients have come to expect from us.
Contact:
Peter LaBella
pete@directwebadv.com
Direct Web Advertising, Inc.
561.649.2792 (office)
561.649.8227 (fax)
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EmailDirect, Inc
EmailDirect Inc. asked to be included on this page in July of 2006.
EmailDirect provides web-based software that allows online marketers to easily: build email marketing campaigns, manage email contact lists, send permission-based email messages and track the performance and return of email campaigns.
Contact: Kristine Dobson - KristineD@EmailDirect.com
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Email Marketing Innovation
Quote from their website: "Opt-In Email Services - Have you been searching for the right Email Marketing company? If you're looking for massive internet exposure for your product or service, you've come to the right place! We can broadcast your advertisement to over 10 million opt-in email recipients who are eager to buy what YOU sell."
Email Marketing
16001 Addison Rd.
Dallas TX - 75248 USA
Phone: 888-325-0248
email: (none listed on their site)
Note: This company has a complaint at RipoffReport.com
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E Options Unlimited
Terry Kern of E Options Unlimited asked to include this information as of August 2003:
"E Options Unlimited, Inc. is a digital direct marketing company specializing in strategic and reliable opt-in email services.
Our one-to-one direct email marketing solutions allow emarketers to be highly proactive with their email campaigns.
E Options Unlimited, Inc. delivers special promotional offers from the most reputable emarketers, retailers, and manufacturers in solo email messages. E Options Unlimited provides the connection between people who have the desire to obtain special offers and marketers who desire to reach those consumers and business's, all via an opted-in based email.
Our database contains only:
100% Permission based Opt-in-Emails
Access to over 60 million individuals online
Campaign Tracking
Here is what I can offer you:
Reasonable CPM rates on solo emails
Additional discounts available for mailing to the entire database
Terry Kern
E Options Unlimited, Inc.
954-524-2192
866-684-5162 fax
tkern@eoptionsunlimited.com
AIM: armouredwell
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Edith Roman
A very respected snail-mail list provider, one of the pioneers in the field of compiling lists for direct marketing.
Contact Josephine Messina at josephine_messina@edithroman.com.
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EmailMaestro.com
On 2005-04-14 we received a complaint against EmailMaestro from one of their former customers.
On 2005-09-04 we received another complaint of email harvesting and failure to remove an email address when repeatedly requested.
Contact us for details.
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EmailResults.com
A resource of various opt-in email lists. Worth bookmarking. Thanks to Arnaud Lemaire for sending this one.
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eMarketMakers.com
Asked to be included on this page. Here's what Evan Lovett of eMarketMarkers says:
"We work with just shy of 500 affliates, many of whom are included on [this page]. We're a subsidiary of the Vendare Group, incidentally.
Publishers that are approved on www.eMarketMakers.com have access to all of our 60+ offers, each of which is either exclusive to eMM or has proved to perform at higher than $1eCPM to the Vendare Group internal mailing lists (80Million+). From that point, all offers have creatives/banners available for preview & download, and links are created via an automated process. We also have stat reporting in real-time so a publisher can always check the status of campaigns. We offer CPA, CPM and CPC rates on all campaigns."
Evan Lovett
Syndication Coordinator
eMarketMakers
phone: (818) 817-2134
efax: (888) 572-4279
email: elovett@emarketmakers.com
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eRewards
An e-mail based channel comprised of pre-qualified frequent travelers compiled from Delta Miles, United Miles, Hilton HHonors, & Hertz #1 Gold loyalty programs. They have over 400 points of segmentation for each of their 800,000 members.
They say that their "by invitation only" approach to member enrollment combined with their ability to "micro target" has resulted in being able to deliver click through rates of 8% to 18% on every campaign. They will guarantee a minimum click through rate of 8% on all campaigns. Their CPM rate is $175 ($0.175/name) with no set-up, select or send fees.
Chris Camillo ccamillo@erewards.com
Sales Manager
214-782-2825
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eInterMix
(Previously EUniverse) -- tsmith@euniverse.com - "Contagious-Entertainment".
eUniverse has an email list of about 50MM+ users that are all opt in.
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Todd Smith
6060 Center Drive
Suite 300
Los Angeles, CA 90045
tel: 310.215.1001 x201
fax: 310.258.2758
There is a complaint about spyware against the company eUniverse.com here: Ripoffreport.com
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ethos Interactive, LLC
leah@ethosinteractive.com - sent me this blurb about her company on 2/10/2004:
"We are a boutique online advertising agency working with select advertisers and permission-based email lists. We are a great resource for general consumer email campaigns and high converting offers. We focus on quality of advertiser and quality of email list over quantity, which has been a growing trend within our industry over the last 2 years."
Leah Pentelute
Partner, ethos Interactive, LLC.
voice: 310.316.7153
cell: 310.722.5894
fax: 270.423.5522
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EXMG - EXMMarketing
Here's a blurb from their home page:
"EXM Marketing is a leader in providing email marketing services to businesses and organizations around the world. Our mass email services include:
Email List Rental
Full Service Email Campaigns
Our exclusive " Talking Email " Marketing Services
Internet Marketing Bltiz Campaigns (Search Engines and Mass Emails Together)
Email Marketing for the Finance Industry
Self Service Email Marketing Software
Dedicated Email Servers at monthly lease."
info@exmmarketing.com.
voice: 630.897.6448
fax: 630.897.6895
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Flying Post
Was also known as "Bastille Internet Promotions". Has a minimum $1000 order. They are based in Paris, France, with offices in London. I've corresponded with Angelina Dayan (a
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